Case Study: Location location!

Sometime the most interesting projects are not those that are not the largest, the most involved, or even the most expensive. Sometime they are simply the ones with an interesting backstory.

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Facebook advertising – something smells

Unless you have been living under a rock for the past decade, you will know that the number one thing most marketers talk about is advertising on social media. And a good chunk of the time, that means Facebook advertising (which also now covers Instagram). The proposition is tantalising too, fully targeted advertising, right down to how often someone blows their nose. Your adverts will hit your target audience squarely in the face. So it was some years back that we had decided to start using the Facebook system to advertise our own products [we ran our own online based…

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Websites? What are you really getting?

Website? What are you getting?

Through the almost ubiquitous employ of backbones such as Wordpress, a dearth of out of the box add-on solutions have sprung up that all but remove what were once laborious jobs. As a result, sites are now faster and cheaper to build, and any Tom Dick or Harry thinks they can build a site.

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Payment Gateways – your options.

pixelated commerce payment gateways

Your payment gateway can make or break your online store. ‘On page’ processing, processing consistency, perceived trust and card acceptance are all factors that can affect how a potential customer will feel about making their purchase, so it’s important to get it right.

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Offshoring, crowd sourcing and the unspoken cost folly

Be it for a website, documentation, coding or any number of things, the rise of the ‘crowd source economy’ and the easily accessible online marketplace’s where it ultimately about the cheapest quote, has changed they way many businesses think about sourcing skills for project work.

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You have to learn

Pixelated Commerce says to take control

To many, if not most, the online space is still a dark mysterious void. From our experience, clients may have a website but for the most part only a few have an idea of how it got there, or even how it works. None of this is helped by the fact that many website developers still like to keep what they do wrapped up in an air of mystery. This is especially true for online stores. But what if we were to say to you that in order to really succeed online, you have to have learn how to push…

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Brand Positioning

I recently read a blog post from a company regarding ‘Made in China’. Usually such posts come about as a statement responding to people’s reactions, good or bad, to what you are doing.

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