Facebook advertising – something smells
Unless you have been living under a rock for the past decade, you will know that the number one thing most marketers talk about is advertising on social media. And a good chunk of the time, that means Facebook advertising (which also now covers Instagram). The proposition is tantalising too, fully targeted advertising, right down...
Websites? What are you really getting?
Through the almost ubiquitous employ of backbones such as Wordpress, a dearth of out of the box add-on solutions have sprung up that all but remove what were once laborious jobs. As a result, sites are now faster and cheaper to build, and any Tom Dick or Harry thinks they can build a site.
Payment Gateways – your options.
Your payment gateway can make or break your online store. ‘On page’ processing, processing consistency, perceived trust and card acceptance are all factors that can affect how a potential customer will feel about making their purchase, so it’s important to get it right.
Offshoring, crowd sourcing and the unspoken cost folly
Be it for a website, documentation, coding or any number of things, the rise of the ‘crowd source economy’ and the easily accessible online marketplace’s where it ultimately about the cheapest quote, has changed they way many businesses think about sourcing skills for project work.
Case Study: A client that knows what they want
As professional designers, and having built their previous website, the crew at BOGear knew what they wanted from their next website.
Case Study: A left field website
Every once in a while a project comes along that is totally left field, defying all the rules of what you should do with a website. UK based Day Dream Legion was one such project.
You have to learn
To many, if not most, the online space is still a dark mysterious void. From our experience, clients may have a website but for the most part only a few have an idea of how it got there, or even how it works. None of this is helped by the fact that many website developers...
Brand Positioning
I recently read a blog post from a company regarding ‘Made in China’. Usually such posts come about as a statement responding to people’s reactions, good or bad, to what you are doing.
Mega Menu – yes or no?
Web design, like everything, can be defined by trends that come and go. One of the more recent such trends, but one which has yet to pass, is the mega menu (or megamenu). While we are sure you have seen them, just in case your are not familiar, a mega menu is a deep, sometimes...
In the times of social media, it’s time to reconsider the blog
But in the days of Social Media, is using a website, or blog, still a valid form of online promotion?
The decomposition of the retail experience a.k.a shopping online FTW
Meanwhile, over at Target Chatswood, they just ditched all the checkout points and replaced them with, *ahem*, ‘self serve’ stations. Well OK, there was one token cash register for all those poor folk that don’t like the idea of checking out themselves – or are not able to.
Woocommerce Interview
Experience from doing – Grab insights from an interview we did with Woocommerce about the work we had been doing for our then retail business.
The ecommerce store owner’s guide
You’ve done some looking around, worked out what you can sell and finally decided you want to hop into the world of e-commerce. For many that’s enough and they dive into it without realising that, just like a bricks and mortar store, an online store requires every bit as much effort, possibly more, than its...
Online assets, do you have control?
Would you let someone else control your postal mail or bank accounts? If you answered ‘no way’, yet have someone outside your business controlling your domain, email etc. etc. – your online assets, then you need to read on…